We are very pleased to announce that Mark Richards has been appointed Chief Financial Officer of Datum. Mark brings with him 25 years’ experience in the fiscal management of private equity/investment fund businesses. He has also been Non-Executive Director at Datum since 2016 and has a long-standing working relationship with Datum’s CEO, Dominic Phillips – a relationship that precedes the launch of Datum:
We are thrilled to have Mark on board full time. His involvement with Datum since 2016, and our mutual collaboration in the data centre sector prior to that, means that he has a full understanding of our strategies and ethos and is perfectly placed to support us as we move into our next phase of development. (Dominic Phillips, Datum CEO)
About Mark Richards
In October 2000, Mark joined Attenda, an IT managed services company providing business-critical services to its clients. As Attenda’s Financial Director, Mark was involved in the creation of data centre businesses, including Datum in 2012. He played a major role in the growth of Datum until 2016 when Darwin Private Equity sold Attenda to Ensono. At this point Mark joined the Datum Board and has been with Datum ever since.
Mark comes from an IT managed services background, a sector that is, by definition, focused on client service. Data centres tend to be more transactional in nature, so it is Datum’s service-enhanced colocation that makes Datum stand out, in Mark’s view:
Datum is exceedingly client centric, and its service management approach is a huge differentiator, particularly when so many of our clients are blue chip clients who expect a certain level of service. Datum is so successful, and punching above its weight, because of the way it looks after its clients.
Darwin’s sale of Datum to UBS Asset Management in 2021 resulted in a step change at Datum Datacentres. Access to capital and the growth expectations brought about by the acquisition led to a requirement for a full-time CFO to ensure the fiscal health of the business as it grows. Mark’s history with Datum and his long-standing working relationship with Datum’s CEO means that he is in an ideal position to help grow the business in line with the Board’s requirements.
Marks’ aspirations for Datum – the Datum formula in other locations
Based on the success of our flagship Farnborough data centre, the future strategy has always been to harness our organic growth and to replicate our successful Farnborough colocation formula in other major economic hubs across the UK. Since our acquisition through UBS, the funding and impetus has been in place to pursue this growth strategy in earnest, and to build out ahead of the curve:
The success of Datum’s Farnborough facility has demonstrated that there is a voracious appetite for Datum’s service-enhanced colocation, and we are excited to be able to start replicating this formula in other locations. (Mark Richards, Datum CFO)
Colocation services tend to be fairly local in nature. By becoming multi-site, Datum will be able to support business-critical IT and offer full disaster recovery services to a greater number of clients, not just those located around Farnborough.
We have been providing service-enhanced and energy-efficient colocation to a growing list of clients, including FTSE 250 and Fortune 500 clients, from our flagship data centre (FRN1) in Farnborough since 2013. Work is currently underway to complete Hall 4 of FRN1, and we will soon be embarking on the construction of a new facility (FRN2), link-detached to our existing site, which will double our Farnborough capacity. We are focused on providing bespoke colocation solutions for our clients – our ability and willingness to tailor our service offering to meet the needs of our clients is our key differentiator. To find out more, why not get in touch or come and see our facilities for yourself?