Datum and the beast with many tails

The Amazon effect is showing itself to be a beast with many tails. It doesn’t take a doctorate to see how the retail world and the associated supply chain is being turned upside down by Amazon and other successful online retailers. Every week the news headlines call out a national high street name that is having to restructure or close. What is maybe less obvious, unless you are directly impacted, is its effect on the cost and availability of warehouse spaces. For the data centre world, this is a triple whammy – the traditional source of real estate suitable for conversion into data centres is drying up, the competition for available structures is driving up costs, and the push by hyperscalers is eating up the larger sites.

The fortunate providers are those who have planned ahead with space and capacity to expand even in the current challenging environment. Which is exactly what Datum did when we launched in 2013. We chose a site that would provide our clients with the extra reassurance of the highest levels of security and would also provide us with the space to build up and out into the foreseeable future. That future is here with plans underway to expand and build a second data centre.

Building on a winning formula

Datum’s service-led approach to colocation, delivered from a premium facility, has proved its worth, while the development of strategic partnerships within the delivery model has ensured that our flexible service-based approach is a perfect fit for businesses looking to transform their IT via hybrid cloud. We now boast an impressive client list which encompasses organisations large and small across both private and public sectors, serving vertical markets from Finance and Insurance through IT Security Services, Defence and Engineering, and including companies from the FTSE 250 and Fortune 500.