They say that two heads are better than one and that the whole is greater than the sum of its parts. For us, those statements couldn’t ring any truer.
Here at Datum, we’re heavily focused on showcasing our benefits to companies and building our partner network. But what are our benefits, and how would partnering with us give your business an advantage?
One of the obvious benefits of partnering with other organisations is the additional exposure for your brand/business. It’s great for awareness, for expanding your reach and – if you’ve chosen your partners carefully – the association with reputable brands can be immensely valuable too.
When identifying potential partners, consider what they do to support and promote their partners. In Datum’s case for example, our Datum Connect Directory promotes all of our partners on our website, giving potential clients the opportunity to easily identify recommended suppliers and providers of IT services.
Partner relationships can also greatly increase your reach in two key ways:
- Gaining access to partner prospects, client bases and networks
- Expanding into new markets via combined offerings allowing you to address a wider range of needs
When choosing new partners, consider the extent to which these two statements will allow you to identify the most valuable relationships available to you.
A strengthened proposition
Not only do partners’ products and services help strengthen your proposition, they should be experts in their field who are able to provide insight on how to best approach the market. Through this combination of reputations, product sets and expertise, the proposition that you collectively take to market is likely to be far stronger than your individual offerings.
Lots of organisations are considering transformation, but the mere thought can be daunting - and businesses often lack both the resource and knowledge required to smoothly complete the project. However as experts in the digital transformation process, Datum would be able to be the perfect guide.
By combining our mutual offerings with the services on offer from some of our partners, we are able to present a market-ready end-to-end digital transformation solution. Consider how much more compelling that’s likely to be to a business compared to having to source and attempt to manage additional suppliers and elements.
Economies of scale
Another obvious point is that by engaging in activities jointly, you’re likely to have more bargaining power and additional opportunities are likely to be in your reach due to a combined budget.
Referrals and sales for your business
Partner relationships go both ways. Often the focus is on what you’ll need to deliver to them, but never forget the value that partnerships bring to your business; it’s everything that we’ve discussed so far, plus referrals and ultimately sales which are the bread and butter of any business.
Additional, less tangible perks
It’s nice to be part of a team. By linking with other businesses, the size of your “team” grows dramatically which can be great for knowledge transfer, staff morale and motivation.
What’s more, lots of businesses invest in their partner relationships through training, running incentive schemes or similar. Datum’s Partner Incentive Scheme, for example, will see partners joining them on an all-expenses-paid day out as a thank you for their hard work, reinforcing the message that people’s efforts do not go unnoticed.
I’m in. How do we become a Datum partner?
Clearly engaging in partner relationships is a no-brainer, so to partner with Datum, visit the partner area of our website and complete the form at the top of the page. We look forward to working with you.