Blog

21st March 2018

The benefits of becoming a Datum partner

They say that two heads are better than one and that the whole is greater than the sum of its parts. For us, those statements couldn’t ring any truer.

Here at Datum, we’re heavily focused on showcasing our benefits to companies and building our partner network. But what are our benefits, and how would partnering with us give your business an advantage?

Exposure

One of the obvious benefits of partnering with other organisations is the additional exposure for your brand/business. It’s great for awareness, for expanding your reach and – if you’ve chosen your partners carefully – the association with reputable brands can be immensely valuable too.

When identifying potential partners, consider what they do to support and promote their partners. In Datum’s case for example, our Datum Connect Directory promotes all of our partners on our website, giving potential clients the opportunity to easily identify recommended suppliers and providers of IT services.

Expanded reach

Partner relationships can also greatly increase your reach in two key ways:

  • Gaining access to partner prospects, client bases and networks
  • Expanding into new markets via combined offerings allowing you to address a wider range of needs

When choosing new partners, consider the extent to which these two statements will allow you to identify the most valuable relationships available to you.

A strengthened proposition

Not only do partners’ products and services help strengthen your proposition, they should be experts in their field who are able to provide insight on how to best approach the market. Through this combination of reputations, product sets and expertise, the proposition that you collectively take to market is likely to be far stronger than your individual offerings.

Lots of organisations are considering transformation, but the mere thought can be daunting - and businesses often lack both the resource and knowledge required to smoothly complete the project. However as experts in the digital transformation process, Datum would be able to be the perfect guide.

By combining our mutual offerings with the services on offer from some of our partners, we are able to present a market-ready end-to-end digital transformation solution. Consider how much more compelling that’s likely to be to a business compared to having to source and attempt to manage additional suppliers and elements.

Economies of scale

Another obvious point is that by engaging in activities jointly, you’re likely to have more bargaining power and additional opportunities are likely to be in your reach due to a combined budget.

Referrals and sales for your business

Partner relationships go both ways. Often the focus is on what you’ll need to deliver to them, but never forget the value that partnerships bring to your business; it’s everything that we’ve discussed so far, plus referrals and ultimately sales which are the bread and butter of any business.

Additional, less tangible perks

It’s nice to be part of a team. By linking with other businesses, the size of your “team” grows dramatically which can be great for knowledge transfer, staff morale and motivation.

What’s more, lots of businesses invest in their partner relationships through training, running incentive schemes or similar. Datum’s Partner Incentive Scheme, for example, will see partners joining them on an all-expenses-paid day out as a thank you for their hard work, reinforcing the message that people’s efforts do not go unnoticed.

I’m in. How do we become a Datum partner?

Clearly engaging in partner relationships is a  no-brainer, so to partner with Datum, visit the partner area of our website and complete the form at the top of the page. We look forward to working with you.

More blog and news

city-timelapse

Blog

10 December 2019

Consolidation at the top end of the data centre market is quickening, but is bigger always better?
Datum-Megabutye-award-shortlist

News

18 November 2019

Datum Datacentres has been shortlisted for the Best Performing Company (Data Centre & Hosting Services) award in the 2020 Megabuyte Emerging Stars awards.
Lexie-Gower-headshot

News

22 October 2019

Lexie Gower, our marketing manager since 2013, has escaped into retirement. But we may not have let her off the hook entirely ...
lights-timelapse-blur

News

09 October 2019

Why we're sponsoring the digital transformation category at this year's Wirehive 100 Awards.
Aerial view of the highly secure Cody Technology Park facility

Blog

25 September 2019

We believe that the location of your chosen data centre should be a fundamental factor in your decision-making.
empty-beach-chairs-on-beach

Blog

27 August 2019

Risks to IT come in many forms but some are more prevalent during the summer. But Datum has it all in hand ....